Built a
single source of truth
Promoter target setting
Industry: FMCG
Problem Statement
A popular FMCG company was facing an issue where 3.2% of the promoter outlet sales was being paid out as commission. The requirement was to reduce the commission % paid to sales.
Our Approach
On studying the data (promoter segments, payout/sales ratio trends etc), we decided to provide them with an outlet level target distribution which was derived from a model based on past sales trends.
The How
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Built an
Analytics data mart -
Machine Learning
model used: XG Boost classification model